The Innovators Cookbook: Essentials for inventing what’s Next

(Youtube Direktinnovation, via Jason Kottke)

Schöner Trailer zu Steven Johnsons neuem Buch „The Innovators Cookbook: Essentials for Inventing What’s Next“. Im Trailer entwerfen sie erst die Typo für das Cover, drucken die dann auf einem 3D-Drucker aus und fotografieren das dann wieder ab. Sehr schöne Idee! Und wo wir grade bei Ideen sind: Steven Johnson war der, dessen Buchtrailer zu seinem vorangegangenen Buch schon vor einem Jahr gezeigt hatte. Das hieß: „Where good Ideas come from“ und dazu gab’s auch einen TED-Talk. Das Ideen-Buch fliegt noch ungelesen auf meinem Kindle rum, das hier habe ich mir grade noch dazu vorbestellt.

From bestselling author and Internet pioneer Steven Johnson, The Innovator’s Cookbook (on sale October 4, 2011) is an essential book for anyone interested in innovation: the key texts on the topic from a wide range of fields as well as interviews with successful, real-world innovators, prefaced with a new essay by Johnson that draws upon his own experiences as an entrepreneur and author.

Innovation is today’s buzzword for a reason. The need to push forward, find new paths and new ideas, in an ever-evolving world, is an essential part of business, of education, of politics, of our daily lives. Building on the success of Johnson’s Where Good Ideas Come From — one of the most acclaimed business books of 2010 — The Innovator’s Cookbook makes a major new contribution to this vital conversation.

Amazon-Partnerlink: The Innovator’s Cookbook: Essentials for Inventing What Is Next