Pimplepopping Commercial and Pus-Art in Slowmotion
‘Ne australische Agentur hat die besten Pickel-Videos auf Youtube zu einem Commercial geschnitten und ich habe bei dem Video eben tatsächlich gemütlich zu Ende gefrühstückt. Yay, Fun!
The campaign has carefully curated a number of YouTube clips and assembled them together. The clips, many very popular on YouTube in their own right, all demonstrate how bad men’s pimples can get if they remain untreated. Although shocking (or indeed unwatchable) to many, Naked predicts the target market will find it fun to watch and pass on.”
Und bei der Recherche zum Video habe ich mich an eine alte Arbeit von Wim Delvoye erinnert, der damals Pickelaufdrückerei in Slow Motion gefilmt hat. Guten Appetit:
The magic of the work lies in the use of extreme close-ups. They cause the pictures to at first look like an imaginary, lifeless landscape. After several minutes worm-like objects on the surface come to life. Suddenly the true nature of the images is revealed. Delvoye creates a work of art that confounds our conventional notion of what constitutes the beautiful. The film shows a series of sequences in which various forms, invariably in tones of white and ivory, seem to emerge from nowhere in a delicately cross-stitched landscape. These apparent creatures are mesmerizing, as they weave about in a space the viewer can’t initially locate.
At a certain point (it took me a number of minutes) you realize that you’re not seeing exotic, underwater life, but extreme close-up views of people squeezing blackheads. The dancing forms are filaments of pus released from under the skin, and their explosive appearance in the frame suddenly reads as grotesque and not pleasing. “I want to portray human beings as a kind of organic living being, that’s what they are actually, an organism,” Delvoye has said, and a number of his pieces use a scatalogical frame to articulate that organic nature.