Pizza Hut, the Perfume
Pizza Hut bringt ein Parfum raus, ob’s nach Pizza riecht, weiß ich nicht, aber wenn: WANT! Und wenn nicht: Meh.
This all came about, in typical chain fashion, when the Pizza Hut canucks wanted to have a little fun with a social media marketing boost. According to theglobeandmail.com it happened like this:
It all started in August, when the social media management team at Yum Brands’ ad agency in Canada, Grip Limited, posted on the chain’sFacebook page about a hypothetical scent, to have some fun with fans in the social media space. Nearly 2,000 people engaged with the post, either by opening the picture, clicking “like,” sharing it on their own pages, or posting a comment. The agency saw an opportunity. They called an aromachologist. Pizza Hut perfume was born.