Middleclass-Photography thru Photos of Display Houses

Tolles Fotoprojekt namens Suburbia Gone Wild (Website läuft bei mir nicht im Chrome/Mac, allerdings im Firefox) von Martin Adolfsson, der seit ein paar Jahren die Mittelklasse ehemaliger Entwicklungsländer dokumentiert – indem er die Musterhäuser in den Vorstädten fotografiert. Fertighäuser als Metapher auf die Mittelklasse ist nun nicht neu – siehe als prominentes Beispiel „American Beauty“ – zeigt hier aber auch sehr schön, wie unglaublich austauschbar, glatt und leer diese manufaktierte Mittelklasse zumindest äußerlich ist.

Within the past two decades we’ve seen a huge shift in the balance of economic power. Countries that didn’t have a middle class 20 years ago have seen a rapid transformation from an agricultural economy to an industrial-based economy, so much so that a sizable percentage of the population now belongs to the middle class. How does that affect the social groups who have been able to benefit the most from the economic boom? How does that influence one’s identity when the change is so rapid?

Schönes Ding, sucht sich grade Finanzierung für einen Bildband auf Kickstarter:

For the past six years I’ve been photographing model homes built for the newly minted upper middle class in emerging economies around the world. The model home works as a 1:1 scale “no assembly required” model for the potential home buyer that is fully decorated up to and including family photos of John Kerry. The project has been described as a combination of positively amusing and awkwardly eerie, a document of a telegenic standardization that increasingly reflects the constructed world of The Truman Show.

I’ve used model homes as a vehicle to describe the economic and cultural homogenization that is now occurring in many developing countries. The work includes every continent (except Australia) and more specifically the suburbs of Bangkok, Shanghai, Bangalore, Cairo, Moscow, Johannesburg, São Paulo and Mexico City.

Suburbia Gone Wild (via AnimalNY)